Ideas is the ultimate guide to fresh, modern living for women with creative flair and a passion for life. These women care for their families and the people around them and cherish them by expressing their own individuality in everything they do. They love to entertain and decorate their home with their unique style. The magazine provides an outlet for creativity and offers readers practical, creative content that transforms the mundane into the extraordinary. It’s a source of inspiration for craft, decor, entertainment and food. Ideas readers are stylish, sophisticated, modern, educated, balanced, creative, warm, caring and passionate.
FROM THE EDITOR
Words to live by
Ideas
WHAT’S NEW • HERE IS OUR LINE-UP OF WHAT'S NEW ON THE BLOCK AND ON THE SHELF.
BETTER AN OOPS THAN A WHAT IF.
SO MUCH COLOUR! • When we first came across interior designer Ella Vlug’s colourful house on Instagram, we just had to see more.
THE WAY TO YOUR HEART… • Your kitchen is the heart and soul of your house. It’s where you cook, entertain family and friends and where you should be happy. Be inspired by these six kitchen styles.
BE FLOORED
serendipity (n) Finding or creating something good by chance, in a happy way.
STAMPED FLOWER SILHOUETTES • We were inspired by the calming nature of blue for this botanical story.
LIGHT-EXPOSED FABRIC • It’s time to get outside and have fun in the sun and among the flowers, and create beautiful pieces of art with them.
DECOUPAGE A WALL • Think big and scale up your decoupage design to create a magical indoor garden on the wall.
TREASURE TROVEOF BEAUTY • Ex Africa semper aliquid novi goes the Latin saying. Out of Africa, always something new. These days this continent is also the source of many discoveries for the cosmetics industry.
UTILITY BELT • With warmer weather on its way, it’s time to ‘spring’ into action and get the garden spruced up. Here are a few ideas to get you started.
READY, SET, GARDEN • Getting your hands into the soil is good for the soul, body and mind. We went to the shops and found a few items for indoor and outdoor gardens.
LIVING PICTURES • Upcycle a few old wooden frames to create a growing artwork.
VINES, VINEGARS & GOOD VIBES • Rozendal Farm, in the heart of the Cape Winelands, is the magical setting where farmer Nathalie Ammann creates botanical vinegars while her friends Luke Grant and Jess Shepherd offer delicious food experiences.
SHORTBREAD DELIGHT • This rich, buttery shortbread is the perfect sweet spring treat. Follow our easy steps to make biscuits that are not only delicious but also beautiful and fragrant.
SHOP BISCUITS • We all have a favourite biscuit that makes us long for our childhood days… ordinary biscuits that you buy at the supermarket. Here are a few easy ideas with those shop biscuits.
SPRING CHICKEN • USE FRESH FLAVOURS AND SEASONAL INGREDIENTS TO TURN CHICKEN INTO THE STAR OF THE MENU.
Words to live by
INKTHERAPY • The word shapes that flow from a fountain pen are a piece of your heart, writes MARTIE SWANEPOEL about the resurgence of handwritten letters in a digital world.
FOLD A LETTER • Fold and seal your letter just like Jane Austen with these six easy steps.
Put spring in your step • Make these gorgeous embroidered baby shoes for your little one and embroider a summer blanket for the cot.
JUST ADD FLOWERS • Embroider a beautiful design onto a white top for a touch of springtime colour.
COOL & CASUAL • This comfortable linen dress is ideal for the warmer months ahead.
Breezy beauty • A very easy breezy cropped top that celebrates everything that’s good about spring – flowers, sunny days outdoors and breathable...